GoodGuide: Making All of You Savvy Consumers

A few weeks ago, my friend Sloane showed me GoodGuide on her iPhone. It's not new so I'm sure a lot of you have heard of it. This is for those who haven't. Efforts like GoodGuide are exactly what we need to fight greenwashing and create a world off eco-savvy consumers. A growing demand for sustainable products could lead to a growing supply.

Here's the deal: on your iPhone, you can scan a product's barcode (in a store, at home, wherever), and GoodGuide will tell you, on a scale of 1 to 10, how well that product performs in terms of health, environment, and social responsibility. It's not perfect, but it's SO much fun to play with.

Are you like me and don't own an iPhone? Check out the GoodGuide website.